What's wrong with 4th generation Kpop girl groups
Here are 4 conclusive elements
4th generation Kpop girl groups
Kpop girls groups debut after 2018
Kpop girl groups make debut in the past three years or so technically would be categorized under the 4th generation Kpop girl groups. A majority of these groups are taking a trend in the creative direction. The more 4th generation Kpop girl groups making their debuts the more they all seem to blend.
The overall concept of the 4th generation Kpop girl groups that have debuted throughout 2018 and 2021 some key elements reoccur in each of their concepts. Such as colorful music videos and these colors usually stay in the realm of either pinks and purples or bright neons. They also have quirky animations, sequin outfits, and sparkly decors. The majority of 4th generation Kpop girl groups or more especially their creative teams are all guilty of playing into these popular tropes.
There is nothing wrong with these types of concepts creatively nor with liking them. It’s hard not to fall for this gorgeous aesthetic. However, when these elements are overused the overall concept can become dull. Not only that, but it makes it hard to differentiate these groups by their concepts since they’re all becoming eerily similar.
Besides that, it could be a detrimental disadvantage to the lesser-known rookie 4th generation Kpop girl groups as they generally do not have a company that has the means to give them the same amount of exposure that a large company normally would. 4th generation Kpop girl groups from a larger company often gain a fan base even before debut due to the company’s reputation. Unfortunately, lesser-known 4th generation Kpop girl groups with a similar concept end up getting overshadowed by their more popular competitors.
When looking at the music of 4th generation Kpop girl groups, the overall message they’re conveying is one of self-confidence and self-acceptance. These of course come in different variations and genres depending on the groups. But the overall message stays the same. As great as it is to see this message of female empowerment. It can eventually become quite repetitive to hear a similar message echo throughout various songs.
Going back to many of these songs after the first song would not happen. Often don’t feel a better reiteration of a similar-sounding song. But despite the overuse of these popular elements in these recent 4th generation Kpop girl groups, there were still a handful of girl groups debuts that that can enjoy. But, there are also a few whose current concepts kinds of stray away from what is currently popular which tend to take a liking to.
Besides the similarities and concepts and lyrics, these 4th generation Kpop girl groups often seem to lack a sense of individualism. It has been more than clear that they’re supposed to represent confidence and female empowerment. But what exactly is it that sets. That 4th generation Kpop girl groups apart from the other generation’s Kpop girl groups beyond just their tough girl image.
This has less to do with the members in each 4th generation Kpop girl group themselves but more so with a girl crush image. They are prescribed to take on since they perform well with the general public. With the influx of young talent, the 4th generation Kpop girl groups are vastly becoming oversaturated which in turn creates an opposite effect than the one the entertainment companies desired.
One where these 4th generation Kpop girl groups are blending together rather than sticking out from the crowd. Especially since most companies opt for a digital single or a single album nowadays it gives the audience a very limited idea of what the newly debuted 4th generation Kpop girl groups are actually capable of vocally as well as sonically. But the 4th generation Kpop girl groups members themselves were to strive towards perfection. This is reflected in their vocals’ performances and stage presence. However, very little of that talent gets to be showcased because of this now common limited debut format.
Most of the 4th generation Kpop girl groups have just stepped foot onto the Kpop world. 4th generation Kpop girl group‘s identity as a group is yet to take form. It’s not because they debut with a certain concept that they have to stick with that concept for the rest of their careers.
In the past few years, we’ve seen wonderful examples from 3rd generation Kpop girl groups venturing out into a new genre of music and more mature concepts. It shows the identity of said groups is never fully set in stone. Their music continues to grow with them.
Leading 4th Generation Kpop Girl Groups
Judging these 4th generation Kpop girl groups or their works only according to these elements is not fair. But it is a tad bit disappointing to see this lack of variation in concepts recently. Even though, that doesn’t take away from the fact that fans are still genuinely interested in seeing how these 4th generation Kpop girl groups evolve. Kpop fans are waiting to see how 4th generation Kpop girl group’s identity develops over time.
It’s not black and white and all of these idols have worked incredibly hard to be able to debut. Their hard work cannot be discrediting. This is just their starting point. However, once you start comparing one group to another you can’t help but notice these similarities.